You can see this from the results of BrightLocal’s previous surveys. To assign keywords to URLs, think about which services they map to. If there are no map pack and local “blue link” results, it doesn’t have local intent. If there’s a map pack and/or some SEO Anomaly local “blue link” results, it has local intent.

Optimize for Local Search

The impact of activities related to Google My Business has grown significantly since 2018. As a grouping of ranking factors, Google My Business has jumped from 25% in 2018 to 33% in 2020. It’s worth noting that this year’s survey, unlike its predecessors, doesn’t track the impact of social signals on local rankings.

responses to “10 Game-Changing SEO Ranking Factors for 2025”

You can learn more about this process in our local keyword research guide below. To expand this list, use the service keywords as “seeds” to find more services people are searching for. BrightLocal’s 2021 study shows that 7% of SEOs think citations are the most important ranking factor. A NAP citation mentions your business’s name, address, and phone number online. They usually appear on business directories and social media profiles.

Content Publishing Consistency

By optimizing content, fixing technical issues, and creating a better user experience, you can not only rank higher in search results but can also help you to maximize SEO ROI. Some of the most important ones are content quality, backlinks, page experience, and mobile-friendliness. The higher a page ranks, the more visibility and traffic it can attract, making SEO an important part of the strategy for digital marketing and for the growth of your business. In the past, many website owners tried to improve their website’s ranking by repeating or including various keywords on their pages without any context or additional value.

• As a grouping of ranking factors, Google My Business has jumped from 25% in 2018 to 33% in 2020.
• Review Google’s full spam policies to learn what not to do when working with search engines.
• Assume Google ignores 50% of your links, and only 50% of your links are good.
• But if the people searching for that term also include realtors looking to sell in Florida, your content won’t meet their needs, and your page won’t rank.

Google doesn’t like anonymous sites and encourages webmasters to create “contact us” and “about us” pages. Make sure the name of your images is also relevant, so you can rank in Google images as well. Maintenance or server problems may affect your rankings if they are often happening. There are two different ways Google can analyze your bounce rate and AVG time per visit. Links to your content have a lot of value and can also help you increase your visitors average time per visit. Use SEOptimer to determine when your website is getting new backlinks and keep a natural flow.